Mammoth Cave Lure Co was started as a back to the basics soft lure brand hand made with passion and care to create baits that your dad would have used back in the day, but that will continue to work in the future for your kids as well. I want to create some of the best real world baits money can buy without chasing this years newest trend from Japan or the competition circuits, while simultaneously making realistic baits that can perform on those competition circuits. I don't want you to have to present fish with something new and exciting to bite, I want you to be able to present them with something that looks like what they actually eat. At MCLCO the focus will be making realistic lures not to entice the fish but to completely fool them baits inspired by what I find naturally in our location, Mammoth Cave National Park!

     Great baits however are about more than a good design or profile. Attention has to be given to every step of the process, from premium plastisol and color and flake to modern and cutting edge manufacturing techniques and scents. The difference between a good bait and a LEGENDARY bait may be small, but that is the difference we are working to make a reality!